Lidl Grocery Market (2019)
Retail design should do more than promote products — it should create moments of inspiration inside everyday routines. For Lidl US, the goal was to elevate seasonal storytelling across print and in-store environments while maintaining clarity, accessibility, and strong brand recognition at scale.
PROJECT RECAP
At Lidl US headquarters, I contributed to seasonal campaigns spanning holiday magazines, accordion mailers, in-store print, digital animations, and sustainability initiatives. These projects required balancing speed, volume, and brand consistency across hundreds of store locations.
Highlights included:
Fall Holiday accordion mailer
National holiday magazine
Weekly in-store digital animations
Checkout signage redesign
“Too Good to Waste” sustainability logo
Each deliverable needed to feel cohesive within Lidl’s global brand while resonating with U.S. customers.
ROLES & RESPONSIBILITIES
Designer across print and digital environments.
Developed layout systems for seasonal magazine spreads under tight production timelines
Directed visual storytelling themes prior to final photography confirmation
Designed weekly After Effects animations for in-store digital signage
Built adaptable animation templates for team-wide use
Redesigned checkout signage promoting the MyLidl app
Created the “Too Good to Waste” initiative logo supporting sustainability efforts
I also advocated for incorporating motion into in-store signage to replace static imagery — increasing visual engagement across stores.
RESULTS
Rolled out creative across hundreds of Lidl US locations
Established reusable motion templates that streamlined weekly updates
Supported increased visibility for MyLidl app adoption
Contributed to the launch of a nationally recognized sustainability initiative
CREATIVE TEAM
Mimi Wilder — Marketing Specialist, Graphic Design
Courtney Funk — Chief Marketing Officer — Brand Oversight
Megan Dommel — Marketing Specialist, Graphic Design
Yanna Garecka — Marketing Specialist, Graphic Design
Holiday In-Store Retail Digital Signage
Holiday Magazine
Product Photography
