Hi, I’m Mimi Catherine Wilder. I’m a Senior Brand Designer and Art Director working across consumer, lifestyle, outdoor, and CPG brands. I build brands, develop campaigns, and turn ideas into visual systems that people actually want to connect with. When I’m offline, I’m outside.

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I work at the intersection of strategy, culture, and craft. I like getting involved early, finding the idea, shaping the creative direction, and carrying it through every touchpoint, from brand identity and campaigns to social, digital, retail, and physical experiences.

I’m equally interested in the big picture and the tiny details: What should this brand stand for? Why should people care? How does that idea come to life consistently wherever someone encounters it?

I lead creative direction, collaborate with writers, marketers, photographers, and other creative partners, and stay hands-on from concept through execution.

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I think like a strategist, design like a craftsperson, and pay close attention to the culture and people surrounding the brands I work with. I’m drawn to projects with a strong point of view, whether that comes from a product, a community, a place, or a bigger idea.

I also create content myself, which keeps me close to how people actually discover and engage with brands online. I love the space where design, storytelling, culture, and audience behavior overlap.

I’m happiest when I’m solving for both the system and the soul of a brand.