The Brown Advisory Homepage & Navigation Redesign (2017)
For financial institutions, trust is built in seconds. Digital design must communicate credibility, clarity, and confidence — while guiding users seamlessly toward action. The goal was to modernize Brown Advisory’s homepage and navigation without disrupting the brand equity that established clients already trusted.
PROJECT RECAP
Brown Advisory, an independent investment management firm, required an updated homepage and navigation system to better reflect its evolving services and strengthen calls to action.
The redesign focused on improving hierarchy, usability, and brand presence. A structured dropdown navigation was introduced to make additional pages accessible without overwhelming the primary interface. On the homepage, Brown Advisory’s signature blue became a defining visual anchor — layered with imagery and integrated calls to action to create a confident, brand-forward entry point.
The solution balanced institutional credibility with modern digital clarity.
ROLES & RESPONSIBILITIES
Designed the updated homepage and navigation in Figma
Developed a new homepage banner slider to highlight key services and calls to action
Restructured the primary navigation, separating U.S. and International content for clearer audience pathways
Designed dropdown systems to improve accessibility without increasing visual complexity
Applied and refined brand elements within a digital framework, leveraging Brown Advisory’s signature blue as a structural component
Presented design concepts and rationale internally, articulating hierarchy, usability, and brand decisions
RESULTS
Launched a clearer navigation structure distinguishing U.S. and International audiences
Introduced a homepage banner slider to better feature services and drive engagement
Improved visual hierarchy and call-to-action clarity
Delivered a more modern, brand-forward digital experience aligned with Brown Advisory’s positioning