PROJECT RECAP
To elevate MF’s brand, I led end-to-end visual and digital design:
Brand identity: Designed a bold, modern logo and cohesive branding elements including color palette, typography, and visual guidelines.
Photography & art direction: Directed and executed a photoshoot highlighting MF’s craftsmanship and marine fabrication projects; edited images to align with brand style.
Digital presence: Designed and built a sleek, user-friendly website that showcases MF’s capabilities and portfolio while reflecting professionalism and attention to detail.
Business suite: Developed print and business collateral including letterhead, business cards, and branded templates to ensure consistent representation across all touchpoints.
MF Marine Fabrication & Welding delivers precision and craftsmanship in every project—but their branding didn’t reflect that same excellence. The challenge was to create a cohesive, professional identity that communicated MF’s technical skill, reliability, and modern approach, while appealing to clients in the marine and fabrication industries.
ROLES & RESPONSIBILITIES
As Creative Lead, I:
Owned brand identity, visual direction, and website design
Executed and art-directed a professional photoshoot, providing polished photography for web and marketing
Designed business collateral to establish a consistent, professional look
Collaborated with stakeholders to align creative vision with business goals, ensuring a cohesive digital and physical presence
RESULTS
Launched a modern, professional brand identity that aligns with MF’s craftsmanship and precision.
Produced photography and visual assets that showcase capabilities and elevate client perception.
Delivered a fully functional website and business suite, creating a seamless and cohesive client-facing presence.
Established a visual foundation for marketing, social, and future expansion.
Assets & Deliverables:
Logo and brand identity system
Photography and edited images
Website design and UX
Letterhead, business cards, and print collateral
CREATIVE TEAM
Mimi Wilder — Creative Lead | Branding, Art Direction, Photography, Web Design
