Earniva Mastercard – Business Credit Product Launch (2023)

Earniva Mastercard launched with a mission: to empower gig workers and small business owners to jumpstart their ventures. We needed a brand identity and card design that was approachable, versatile, and inclusive—appealing to a wide range of ages, industries, and entrepreneurial ambitions.

PROJECT RECAP

I led end-to-end creative direction and UX design, ensuring the launch was seamless across physical, digital, and marketing touchpoints:

Brand identity: Designed the logo and visual system to be inclusive, professional, and approachable, adaptable across channels.
UX & digital experience: Designed the website and small business card application flow, working closely with a contract development team to implement a seamless user experience for onboarding and account management.
Credit card artwork: Developed visually distinct card designs aligned with brand identity.
Marketing campaigns: Created display ads and email campaigns to support acquisition and launch awareness.

ROLES & RESPONSIBILITIES

As Creative Lead and UX Designer, I:

Owned brand design and visual identity
Designed the card application flow and website UX, translating strategy into intuitive user experiences
Collaborated directly with contract developers to ensure design fidelity and functional implementation
Oversaw marketing collateral including display ads, email campaigns, and card artwork
Presented concepts and deliverables to stakeholders, maintaining both brand consistency and user-centered design principles

RESULTS

Successfully launched a new small business credit card with a cohesive, approachable brand identity.
Designed user-friendly application flows that met the needs of a diverse small business audience.
Marketing campaigns drove engagement and awareness among gig workers and entrepreneurs.
Established a foundation for future product expansions and cross-channel campaigns.

Assets & Deliverables:

Brand identity and logo
Credit card artwork
UX design for website and application flow
Display ads and email campaigns

CREATIVE TEAM
Mimi Wilder — Creative Lead | Branding, Art Direction, UX Design
Web Dev. Team — Website & Application Development
Jason Tinurelli — Chief Marketing Officer — Brand Oversight