National League of Nursing Leadership Institute Branding (2019)
Leadership in nursing requires clarity, collaboration, and forward momentum. The visual identity for the NLN Leadership Institute Conference needed to reflect authority while feeling inclusive and future-focused — positioning the organization as both established and evolving.
PROJECT RECAP
The National League of Nursing (NLN) required a distinct brand identity for its Leadership Institute Conference to attract attendees and reinforce its standing as an industry leader.
I developed a complete event branding system centered around a logo symbolizing collaboration and collective growth. The identity balanced institutional credibility with visual energy, ensuring the conference felt both professional and inspiring.
The system extended across all attendee-facing and environmental materials, creating a cohesive experience from registration to on-site programming.
ROLES & RESPONSIBILITIES
Designed the conference logo and full visual identity system
Developed a color palette balancing vibrancy with professionalism and authority
Created branded event materials including attendee badges, wristbands, and credentialing systems
Designed environmental graphics and supporting print collateral
Ensured consistency across digital promotions and on-site materials
RESULTS
Delivered a cohesive, recognizable event identity across all touchpoints
Elevated the conference’s visual presence while maintaining institutional credibility
Created a scalable branding system adaptable for future conference materials
CREATIVE TEAM
Mimi Wilder — Jr. Graphic Designer
Dan Trachtman — Creative Director