Hal’s Vintage (2026)
Hal’s Vintage needed a brand as curated and characterful as the clothes on its racks. I created a warm, confident identity that carries from the storefront to the shopping bag, so every touchpoint feels like part of the same treasure hunt.
CREATIVE TEAM
Mimi Albano — Creative Lead | Brand Designer
Hallie Emery — Owner & Founder
PROJECT RECAP
To create the Hal’s Vintage identity, I led the design from concept through execution across the brand’s physical touchpoints:
Brand identity: Designed a logo, color palette, and typography inspired by classic vintage shop aesthetics, keeping them clean, legible, and flexible across signage, packaging, and social.
Store signage: Designed the storefront signage to make the shop recognizable from the street and set the tone before customers walk in.
Bag design: Designed the shopping bag to turn every purchase into a walking advertisement that feels collectible and giftable.
Additional collateral: Created stickers, business cards, and social templates to extend the brand across every customer touchpoint.
Client collaboration: Worked directly with the owner to translate their taste and point of view into a cohesive visual system.
ROLES & RESPONSIBILITIES
As Creative Consultant, I guided the brand from first concept to finished physical pieces, covering identity design, signage, and packaging. I worked closely with the owner to make sure every piece reflected the shop’s character and held up in real-world use.
RESULTS
Gave Hal’s Vintage a recognizable presence from storefront to shopping bag.
Created signage and packaging that reinforce the in-store experience and give customers something to carry out the door.
Established a flexible brand foundation, from logo to color and type, that the shop can extend to new collateral as it grows.
Assets & Deliverables:
Logo and brand identity
Color palette and typography system
Store signage
Shopping bag design
Stickers, business cards, and social templates