Something Vintage Rentals – Digital Campaign Design (2022)
Something Vintage is a boutique event rental company whose inventory sets the stage for weddings and styled events. The challenge wasn’t creating new photography—it was transforming existing assets into cohesive, story-driven digital campaigns that inspire bookings.
PROJECT RECAP
Working within established brand photography and under the guidance of the Creative Director, I translated styled shoots and rental collections into high-performing digital campaigns:
Email Campaign Design: Designed visually compelling email layouts that organized large rental collections into clear, theme-driven narratives.
Paid Social Ads: Created conversion-focused ad graphics using existing photography, optimizing layout, typography, and hierarchy for performance.
Organic Social Content: Developed cohesive social graphics that maintained brand consistency while elevating the perceived value of the rental pieces.
Visual Storytelling Systems: Built repeatable layout systems to ensure consistency across campaigns while allowing flexibility for seasonal themes.
ROLES & RESPONSIBILITIES
As Designer, I:
Interpreted existing photography into strategic campaign visuals
Designed digital assets optimized for engagement and conversion
Balanced aesthetic storytelling with performance marketing needs
Ensured consistency across email and social touchpoints
Collaborated closely with the Creative Director to execute brand vision
RESULTS
Elevated static inventory photography into narrative-driven marketing campaigns
Increased visual consistency across digital channels
Supported booking inquiries through structured, conversion-minded campaign design
Demonstrated strength in working within established brand systems while contributing strategic layout and storytelling decisions
CREATIVE TEAM
Mimi Wilder — Designer | Social & Email Campaigns
Annie Cavallo — Creative Director
