Coco Babe (2026)
Coco Babe is a plant-based frozen dessert brand built around indulgence without compromise. The brand reimagines nostalgic, crave-worthy flavors through a gluten-free, dairy-free, vegan lens. This project explores how to position an allergen-conscious product as aspirational rather than restrictive.
THE PROBLEM
The plant-based ice cream aisle is crowded — but emotionally flat.
Most brands lean into one of two territories:
healthy and sterile (low-calorie, low-sugar, clinical wellness)
indulgent but chaotic (overloaded packaging, novelty-first flavors)
What’s missing is a brand that feels:
Indulgent but elevated
Allergen-conscious without shouting it
Visually cohesive across bold flavors
Designed for adults, not “health food” shoppers
THE CHALLENGE:
Create a plant-based frozen dessert brand and packaging that feels premium, joyful, and emotionally nostalgic — while remaining gluten-free, dairy-free, vegan, and ideally top 8 allergen-friendly.
THE STRATEGIC APPROACH
1. Build from a Consistent Core
Every flavor uses:
Coconut cream base
Organic agave as the sole sweetener
No dairy, gluten, soy, or artificial additives
This creates operational and messaging clarity.
2. Flavor Strategy: Nostalgia Reimagined
Each flavor is familiar — but slightly unexpected.
Banana Brownie Pudding → comforting, fudgy, classic
Strawberry Matcha Cookie → soft femininity with an earthy edge
S’mores Coconut Campfire Crunch → s’mores reinterpreted.
3. Packaging Positioning
Coco Babe balances:
Front-of-Pack Tone:
Confident
Creamy
Crave-led
Slightly cheeky
Support Badges (Clean + Clear):
Always Gluten Free
Always Dairy Free
Always Vegan
Sweetened with Organic Agave
The allergen-friendly story becomes reassurance — not the headline.
