I developed the concept for a weekly mixology class at the Byonge Hotel to boost weekday occupancy and engage both guests and the local community. The idea centered on creating a “third space” vibe by incorporating the hotel’s garden and farm-to-table ingredients into an experiential cocktail program. Guests were guided through the garden, watched the bartender demonstrate three cocktails, and then got hands-on behind the bar to make their own drinks. I also designed a take-home postcard with a QR code linking to all recipes and syrups, extending the experience beyond the hotel. I additionally developed concepts for a paint-and-sip plate craft, a DIY “solo do anytime” experience, and a bouquet-making class—allowing guests to get hands-on, relax, and reset, while also providing perfect options for corporate retreats seeking interactive activities.

The concept helped the hotel draw local visitors, increase Thursday night occupancy, and foster a community-focused, experiential hospitality experience while highlighting its culinary and cocktail offerings.