Sprinter – Summer Flavors Social Campaign (2025)
Role: Art Director — Concept, Visual System, Shot Direction, Set Design

I built a flavor-forward world for Sprinter by leaning into a maximalist fruit-prop universe that stands out in a category saturated with neutral lifestyle content.

My approach started with a simple insight: the brand’s strength is its unapologetic flavor personality. I translated that into a visual language built around bold color, playful set pieces, and sun-chasing light that evokes a carefree, golden-hour summer.

I led all visual development—crafting moodboards, shaping the flavor identities, designing modular sets for fast turnarounds, directing prop builds, and guiding shot choreography on set. I supervised the edit to maintain the pacing and emotional tone of the campaign.

The result was a cohesive, ownable world that elevated the brand’s social presence and helped differentiate Sprinter from its competitors.