Coco Babe (2026)

Coco Babe is a conceptual plant-based frozen dessert brand built around indulgence without compromise. Made with a coconut cream base and sweetened exclusively with agave, the brand reimagines nostalgic, crave-worthy flavors through a gluten-free, dairy-free, vegan lens. This project explores how to position an allergen-conscious product as aspirational rather than restrictive.

THE PROBLEM

The plant-based ice cream aisle is crowded — but emotionally flat.

Most brands lean into one of two territories:

  1. Overtly healthy and sterile (low-calorie, low-sugar, clinical wellness tone)

  2. Overtly indulgent but chaotic (overloaded packaging, novelty-first flavors)

What’s missing is a brand that feels:

  • Indulgent but elevated

  • Allergen-conscious without shouting it

  • Visually cohesive across bold flavors

  • Designed for adults, not “health food” shoppers

Additionally, many dairy-free options rely heavily on gums, seed oils, or complex sweetener blends — leaving consumers skeptical about what “clean indulgence” really means.

THE CHALLENGE:

Create a plant-based frozen dessert brand that feels premium, joyful, and emotionally nostalgic — while remaining gluten-free, dairy-free, vegan, and ideally top 8 allergen-friendly.

THE STRATEGIC APPROACH

1. Build from a Consistent Core

Every flavor uses:

  • Coconut cream base

  • Organic agave as the sole sweetener

  • No dairy, gluten, soy, or artificial additives

This creates operational and messaging clarity.

2. Flavor Strategy: Nostalgia Reimagined

Each flavor is familiar — but slightly unexpected.

  • Banana Brownie Pudding → comforting, fudgy, classic

  • Strawberry Matcha Cookie → soft femininity with an earthy edge

  • Orange Chocolate Cream → nostalgic creamsicle energy, upgraded

  • Coconut Campfire → s’mores reinterpreted

  • Berry Good Times → playful dual-base swirl

The goal wasn’t novelty for shock value — but emotional recognition.

3. Packaging Positioning

Coco Babe balances:

Front-of-Pack Tone:

  • Confident

  • Creamy

  • Crave-led

  • Slightly cheeky

Support Badges (Clean + Clear):

  • Always Gluten Free

  • Always Dairy Free

  • Always Vegan

  • Sweetened with Organic Agave

The allergen-friendly story becomes reassurance — not the headline.

THIS IS A JUST FOR FUN PROJECT